Velocette is the name given to motorcycles that were made by Veloce Ltd, in Hall Green, Birmingham, England. One of several motorcycle manufacturers in Birmingham, Velocette was a small, family-owned firm, selling far fewer hand-built motorcycles than the giant BSA, Norton or Triumph concerns. Renowned for the quality of its products, the company was "always in the picture" in international motorcycle racing, from the mid-1920s through the 1950s, culminating in two world championship titles (1949–1950 350 cc) and its legendary and still-unbeaten 24 hours at 100 mph (161 km/h) record. Veloce, while small, was a great technical innovator and many of its patented designs are commonplace on motorcycles today, including the positive-stop foot shift and swinging arm rear suspension with hydraulic dampers.[1]