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A Bite of History – Pierce-Arrow
A Bite of History – Mike Thies
Pierce-Arrow
Pierce-Arrow, founded in Buffalo, New York in 1901, quickly became synonymous with opulence, elegance, and cutting-edge engineering. Originally an offshoot of a household goods manufacturer, the company shifted focus to automobiles and carved a niche for itself as a premier American luxury carmaker, favored by royalty, industrialists, and even the White House.
Renowned for their quiet ride, advanced features, and striking fender-mounted headlights, Pierce-Arrow vehicles set a standard for understated elegance. Unlike many luxury competitors, Pierce-Arrow avoided flamboyant styling, choosing instead a more conservative, dignified design that appealed to the elite.
During World War I, the company diversified into military production, manufacturing trucks and ambulances for the Allied forces. This tradition of wartime support continued into World War II, when the company contributed to war production through its parent company, Studebaker.
Despite its prestigious reputation, Pierce-Arrow could not survive the economic pressures of the Great Depression and changing market demands. The company ceased automobile production in 1938, but its legacy remains as a symbol of early American automotive excellence.
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