Am I still a "Car Guy" if I don't care about engines, horsepower, or transmissions?

I admit it it. I'm superficial.

I suppose as a custom, automotive photographer I deserve a pass. After all, I absolutely love cars (and motorcycles and even some trucks); but not because of how they handle, or how fast they can go zero-to-sixty, but because of how they look!

Why bother photographing something that is already beautiful?

This Bentley would doubtlessly look spectacular in a coal mine! I see it as my job to create an image that freezes the car's beauty beyond what the normal eye would see.

I want to emphasize the raw power of this machine by creating a dramatic (and somewhat surreal) backdrop,

I then saturated the blue paint to keep the focus on the car. Lastly the low angle gives this Bentley the feeling of a tiger ready to spring.

Can it go 150 miles per hour? Probably. Do I really care? Nope. I don't own it!

Does it look like something the owner would like to have hanging in their office or garage long after they have traded it in for the latest model? I hope so.

Am I any less of a "Car Guy" because I only look at design, style, color, light, and shadow? I think not. I trust that my work adds another dimension to Cruise-Ins and Car Shows; and allows car-lovers the opportunity to see their wheels in a new light.

Jeffrey Lorber (LORBERPHOTO)

To see more of my work, please visit

I live in Johns Creek, GA and when not at automotive events, I will photograph by appointment. Photo-shoots are always free. I only charge for prints.

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Comment by Chuck Aaron on December 31, 2018 at 3:46pm

All I can say about Jeff's artwork is WOW!  This is to truly just sit back and enjoy. To see the work he has submitted to, click here: Jeff Lorber Albums.  I am certainly lookinf forward to getting some done on my '87 Cabriolet!  M.

Whether you consider yourself a ‘car person’ or not, there is no denying that the beauty and elegance of a rare collection of vintage or classic motor vehicles just might stop you in your tracks!   From feelings of nostalgia to viewing first-hand the exquisite craftsmanship that has upheld decades of care and often exact restoration -- the type of automobiles found globally on display in famous Concours d’Elegance events worldwide, from Goodwood and Hampton Court in the UK to Pebble Beach and Amelia Island in the U.S.


Georgia’s Concours d’Elegance will be highlighting a very special ‘Sneak Peek’ of what’s to come in 2022 here in the Atlanta area – with a selection of highline classic and regional collectibles including local resident Ivan Ruiz’s gorgeous 1952 Jaguar XK120.


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